Scientific article

UDK 339.371
pdf-version

Ilya A. Kichigin
bachelor’s degree, Petrozavodsk State University
(Petrozavodsk, Russia),
ilyakadet07@mail.ru

Online Marketplaces as a Modern Tool for Small Business Competition

Scientific adviser:
Andrey V. Chuvak
Reviewer:
Varvara Fedortsova
Paper submitted on: 05/26/2026;
Accepted on: 09/28/2026;
Published online on: 09/28/2026.
 Abstract. The digitalization of the retail sector has transformed the competitive landscape for small businesses, for which online marketplaces have become the primary route to market. The study aims to identify the competitive opportunities and constraints that platform-based retail creates for small-scale sellers. The methodology includes a literature review, a synthesis of 2025 industry data, and comparative analysis. The research highlights the advantages of marketplaces, categorizes their limitations, and examines seller differentiation by sales volume. The study concludes that marketplaces have a dual effect on competition and that the Russian platform retail market is transitioning to a mature stage.
Keywords: marketplace, small business, competition, e-commerce, digital platform, seller, competitiveness

For citation: Kichigin, I. A. Online Marketplaces as a Modern Tool for Small Business Competition. StudArctic forum. 2026, 11 (3): 94–100.

References

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