Generation Z in the Russian Labor Market: What Should Employers Consider?

Scientific adviser:
Yulia V. Lebedeva
Reviewer:
Anastasia A. Shljamina

Paper submitted on: 02/05/2025;
Accepted on: 03/30/2025;
Published online on: 03/30/2025.

Abstract. The article explores the attitude of young people (members of Generation Z) to labor activity. Representatives of this generation exhibit distinct characteristics that shape their behavior, including their behavior in the labor market and their interaction with colleagues and employers. This article investigates the latest trends in young people's attitude to work, as well as their motivation (and the applicability of existing concepts to current realities), resulting from the study of current labor market problems in Russia. Based on the analysis, the article offers recommendations for employers.
Keywords: labor market, Generation Z, Zoomers, labor activity, wage labor, remuneration of work

For citation: Baluk, V. N. Generation Z in the Russian Labor Market: What Should Employers Consider?. StudArctic forum. 2025, 10 (1): 77–83.

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Generation Z in the Russian Labor Market: What Should Employers Consider?

References